Content Marketing is one of the most underutilized areas of internet marketing. A good content marketing strategy will boost your rankings and solidify your authority in the industry. By writing good, engaging content you can actually bring people coming back to your website consistently.
Doing this takes practice, time, and requires you to be an expert in your industry. Most business owners are already an expert but lack in the know how to write a successful content campaign. That’s where we come in, we have writers who specialize in not only writing content but coming up with a strategy for making a successful campaign.
Start With A Content Marketing Plan
The first thing we do is plan out what type of content will be engaging to your users. For example, people in construction would have users that would be interested in what they do and how-to guides. Providing instructional content and videos would be advantageous in this situation.
Anyone looking for those how-tos may come across it and if it’s engaging enough they could begin coming back for more. The more real world pictures and examples you can offer the better.
Write Quality Content
Coming up with topics that people may look for online isn’t the hardest thing in the world. However, making sure it’s quality is difficult. All content should be genuine, informative and actually help the people looking for it.
We highly recommend using images and videos as explained in the last section. Cutting to the point so that people can find what they are looking for is essential too. Fluff causes people to get annoyed and move on.
Keep SEO In Mind
With good content, comes good rankings. Google is a big fan of content people actually want to read. If they detect that people aren’t immediately navigating back to Google when they click your article that is a good thing. Over time your content will actually yield top notch rankings.
It is important though, that your content is keyword focused and follows proper on page SEO techniques. This is where the fine line of good content and SEO comes into play. Your content can’t be over optimized for search engines because that doesn’t read well.
For more information on writing good content we have articles in our blog and our staff is here to answer any questions you may have!