Since email first became a thing they were utilized as a way to try to market a brand, idea or product. This still holds true today and a great email marketing campaign will not only legitimize your brand but if done correctly will actually significantly increase your sales and traffic. At A&A Business Services we have expertise in developing a campaign, designing the emails for you, gathering emails for your list as well as executing on the campaign.
Developing An Email Campaign
All successful email marketing campaigns have to start somewhere. To design a campaign you need to start with a goal. Whether it’s to sell more products, get traffic, or to advertise an upcoming event with your company that’s where you start.
The next step is to design a hook. A hook is something that will actually make people want to subscribe and engage with your emails. The best hooks keep your users actually looking forward to your emails and engaged. Offering quality advice or content is the best way to do it.
After that it’s all about email scheduling and content creation. You should carefully craft your emails in a managed schedule that will capitalize on when your viewers read emails the most while keeping them engaged.
Designing Your Emails
Designing beautiful emails has always been the bane of most people’s existence as most email providers do not always render the html correctly. In a world where most people view emails on their phone, this is no easy task.
Professional email designs have great branding, are informative and have a catchy title. The titles for your emails are very important as they will draw people to actually opening them. Don’t use spammy titles and make sure they are related to what the content of the email is.
In addition, they should follow the CAN-SPAM act guidelines so you are covered legally. That means they should include a way for people to opt out and much more. For the full list of email requirements visit here: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
Gathering Your Email List
Having great emails and a good campaign will do nothing for you if you don’t have any email addresses to send them to. You should have a way to gather people on your email marketing list while still staying in line with the CAN-SPAM act.
You can offer an Ebook, add them during checkout, or offer free things when they sign up. There are many ways to do this but it’s important to start gathering them early on. That way when your campaign is ready to roll you will have people to engage with.
Executing Your Email Marketing Campaign
Once you have a list of people, a campaign designed, and a template for your emails you can start blasting them out. Some of the best software for this is Mail Chimp, Constant Contact, and Sales Force we highly recommend as they allow you to develop your emails themselves. If you want a free option and are using WordPress. It’s legitimately called “Newsletter” and offers easy ways to add signup forms, send out emails, and is CAN-SPAM compliant.
If you are interested in a personalized email marketing campaign or need more information on it, A&A Business Solutions is here to help. Give us a call or check out more articles below.